CNN reads the Internet in poorly constructed segments

Watching CNN this morning while on the elliptical, the anchor announced that census data has revealed the most segregated cities in America. The fifth most segregated city is Cleveland, followed by Detroit and Chicago.

“Want to know if you live in one of the two most segregated cities in America. Stay tuned. The rest of the list is coming at the top of the hour.”

A second later, the station went to commercial.

Who does CNN think we are?

Do the producers really believe that a teaser like this will keep its viewers watching?

Annoyed with the attempt to keep me watching through commercials for detergents and cereal with their unsophisticated ploy, I switched over to ESPN. As I listened to analysts discuss their predictions for this year’s American League, I opened a browser on my iPhone and had the same list that CNN was reporting on moments ago.

The top two segregated cities in America: New York and Milwaukee.

It probably took about ten seconds to have the names of the cities, and this is while working out on an elliptical using a 3G connection.

And still annoyed at CNN for their teaser nonsense, I refused to flip back to the channel when ESPN went to commercial. Instead, I went to AMC to read the sound-effect subtitles on the John Wayne western El Dorado.

Western sound-effect subtitles are often hilarious.

Is this what CNN considers news? Anchors who read the Internet to its viewers?

No, it’s worse.

It’s anchors who read the Internet to its viewers in annoying chunks.

When subtitles are more compelling than the news, you know that the network is doing something terribly wrong.