A whole new breed of middle school student

I admire this kid on so many levels:

  • His product
  • His company’s website
  • His entrepreneurship
  • The origin of his idea (spite)
  • His choice of scents (bacon, baseball mitt, fresh cut grass, campfire)
  • The way he has cleverly tied in charitable giving into his business model

And at the same time, I kind of hate the kid as well. Middle school students are not supposed to be this clever and industrious.

I was an idiot in middle school. I was spending my days playing videogames, fishing, shooting hoops and constantly staring at girls.

This kid has launched a company and is making a profit.