The end of wet dog smell is just the beginning

Brace yourself for the most amazing video of 2013.

Featuring the most amazing product of 2013.

Just imagine the applications:

Apply to your dog’s fur on a rainy day
Surreptitiously apply to a friend’s soup spoon as a gag
Coat your entire house in the product
Apply to yourself before swimming (I can’t even begin to imagine what might happen)