Open a toy. Record. Make a fortune.

My wife made me aware of the inexplicable existence of YouTube videos that feature the removal of toys from their packaging.


That’s it. Someone purchases a Transformer or a Barbie Doll or a SpongeBob Squarepants action figure and opens the toy on camera.

And millions of people watch.  

I can’t imagine who the audience is for these videos. Are little kids flocking to YouTube to watch their favorite toy emerge from it’s plastic cocoon? Is there a Brony-like brand of adult who is fascinated by this? Is this some kind of fetish that I can’t understand? 

I don’t know.

I didn’t believe Elysha when she told me that these videos existed, so I started watching this one, which had ten million views at the time, waiting for something to happen.

Something… anything other than toys emerging from plastic.

Nope. Toys removed from packaging. That’s it.

The world is a strange, strange place.