Who is watching these political ads?

The Center for Responsive Politics estimates that nearly $4 billion will be spent on television advertising for the 2014 midterm elections, up from $3.6 billion in 2010. 


My question:

Who is watching these ads?

We’re about two weeks from Election Day, and I have yet to see a single political ad on television. I suspect the same goes for my wife. Granted, we don’t watch much television, but even if you’re among the zombie class of average Americans who watch 6-8 hours of television a day, who isn’t time-shifting their television viewing in order to avoid commercials? More than 70% of American households own a DVR.

People don’t actually watch live television anymore. Do they?

Even if Elysha and I plan to watch a television show on the night that it actually airs, we wait 20 minutes before turning it on so we can bypass the commercials. And if it’s a show on HBO or Netflix or OnDemand, there are no commercials.

Where are people encountering these commercials?

While I’m sure that the viewing habits of every American does not match my own, I can’t imagine that enough people watch television live to warrant spending $4 billion dollars on television ads.

And if I’m wrong, what the hell is wrong with you people? Why are you wasting time watching commercial television? 

So I’m serious. Is anyone actually seeing these political commercials?